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Zynga’s varied suite of live mobile games drove the results of its second quarter
Zynga's financial turnover and transition to becoming a complete cellular publisher will look complete, because the company's second quarter fiscal report has revealed the best cellular revenue and ordering since Zynga was founded in 2007. In Q2, Zynga easily beat the guide with a total revenue of $ 306 million, with mobile phones make $ 287 million, up 49% year on year. Mobile orders come with $ 358 million, up 69% year on year. Mobile phones accounted for 94% of total revenue versus 89% a year ago and 95% of total bookings versus 90% in Q2 2018.
Looking at Zynga's social casino products, essentially Zynga Poker sees cellular revenue remaining flat quarter-on-quarter, and down 22% year-on-year. The game is enhanced by launching new Boosts features during the quarter, with Zynga confident that it will return to growth in the second half of this year. Its Social Slots division, meanwhile, was hit by a decline in inheritance titles, with revenues down 6% in Q2. This was offset in part by the launch of Game of Thrones Slots Casino (pictured), a popular TV series, which airs from May 30. It is said to perform well in the early stages. If you want to Buy Facebook Zynga Poker Chips, I think 5mmo.com is your best choice, after all, the site has been officially certified,so it's very safe.
Slots also performed well, with cellular revenue up 13% this quarter, the title's best performance in three years as a result of new features such as Weekly Race and Collection to increase player involvement. In terms of number of users, daily active users (DAU) rose 1% from the previous year at 21m, while monthly active users (MAU) fell 10% to 70m. Total expenditure rose 67% to $ 377.7 million. Costs related to revenue rose to $ 126.9 million, and research and development expenses reached $ 102.1 million, but the largest increase in sales and marketing, which more than doubled to $ 113.5 million.
Zynga's revenue growth is significant and impressive. And if you are looking for a reason why that happened, Gibeau will quote the company's direct service strategy. "The direct service component of our business really hums," Gibeau told GamesBeat. "We see the record performance of all franchisees forever such as Words With Friends and Zynga Poker. That's the basis of our success: investing in this ongoing franchise and growing it globally. "
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